about us
product preview
mexico in print
what's new
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See info for shopping on our new web site above in WHAT'S NEW!

& discover the treasures at ZOCALO!


zócalo fine folk art & furniture is located in a converted 250 year old home in San Miguel's historic center. Replete with high ceilings, beamed roof, and room after room of folk art, zócalo invites you to discover Mexico's treasures in a spacious home setting. Open Monday through Saturday, 10am to 7pm, & on Sundays, 10am to 3pm, Central.

To order or inquire about items as seen on this site, simply e-mail us and we will personally respond to your request!  THANK YOU!

Click here for Product Information



● Look for Zócalo Folk
Art, featured in the
Summer 2007
edition of LEXUS
magazine, the
publication for
Lexus owners.

● Travel & Leisure,
March 2007

Zócalo Fine Folk Art
recommended as
one of San Miguel's
must-see stores!

zócalo featured in

Town & Country Travel
spring 2006

Zócalo's hand-painted pitcher and glasses are perfect
for hibiscus iced tea, a Mexican favorite ~

Naively painted pottery is a delightful discovery at Zócalo ~

insider tips on san miguel de allende by anne-marie midy. 
thank you, anne marie!

zócalo featured in…

The Magazine of JAL Hotels
September 2005

The Magazine of JAL Hotels Vol. 37
Nikko Hotels International
Hotel JAL City

June 2005

Zócalo provides inspiration to
The World of Interiors, London…

diego rivera's san angel studio

Diego Rivera rescued
the macabre papier-mâché skeletons
adorning his studio from
their usual fate…


June 2005
Rick Hall, owner of ZÓCALO, weighs in with
the San Antonio Express News…

Ceramics are a fragile way to make a living
June 12, 2005
By Sean Mattson

Not since the 1920s has that market existed. Due, in part, to the era's great artists — Frida Khalo, Diego Rivera, and writer and painter Gerardo Murillo "Dr. Atl" — who celebrated indigenous art in an atmosphere of post-revolutionary national pride, Mexican folk art was popular among the country's elite. These days, Mexicans with pockets deep enough for Bernabe's work are considered thoroughly uninterested in Mexican folk art.
Hall says that is changing. When he opened a high-end Mexican crafts shop in San Miguel in 2001, more than 90 percent of his customers were foreigners. Thanks to private-sector promotion of folk art - like the Great Masters program - Hall says his Mexican clientele has since increased to 30 percent of his business, and he sees more Mexicans buying it at the country's major fairs and artisan competitions. "People are buying Mexican for their homes," he said. "You're seeing a new pride in being Mexican."

March 2005
" Zócalo Fine Folk Art & Furniture specializes in traditional artisan-made Mexican crafts, including contemporary versions of such pots ($105) and other earthen-ware."





BLACK BOOK march-april 2005

Tips From a Superagent
Mexico in style
One of our favorite Mexican cities, San Miguel de Allende, is both exquisitely preserved and utterly cosmopolitan. The expatriate community here—of some 2,000 artists, collectors, restaurateurs, and conservationists—has taken over many of the 16th- and 17th-century ocher palacios. And around every corner is a chic store, a hidden garden or gallery, or a culinary gem. It's been three years since our last report from SMA, and as travel agent Lisa Lindblad discovered, several new openings (as well as some unrivaled classics) are keeping the city as vibrant as ever.


Zócalo is one of the best places for folk art. Rick and Debra Hall's collection carries works by all of Mexico's masters (like Hilario Alejos Madrigal and Tibercio Soteno). At 110 Hernández Macías; 52-415/152-0663; www.zocalotx.com.

zócalo fine folk art & furniture
luxurious candle holders~
mexican church candles~
artisan pottery~

as featured on the cover of
HOUSE & GARDEN, January 2005

Plates and candelabras available at ZOCALO, Mexico ~


zócalo fine folk art & furniture
as featured in the January~February 2005 issue of


Do you know the way to San Miguel...
shopping at zócalo highly recommended…
zócalo fine folk art & furniture

as seen in

January 2005
santa rosa mexican church candles
available at
zócalo fine folk art & furniture

January 2005 ~
A Museum Exhibition
Bellas Artes (Museum of Fine Art), San Miguel de Allende
hosted by aid to artisans in conjunction with:

  •     * zócalo fine folk art & furniture
    * American Express
    * US Aid (The United States Agency for International Development)~

Zócalo Fine Folk Art & Furniture is an ALLIANCE PARTNER with
AID TO ARTISANS, and fully supports their efforts towards the
development of lead-free indigenous pottery in Mexico. Zócalo has
devoted an entire room of our San Miguel store to the exhibition and
sale of the new LEAD-FREE POTTERY.


zócalo fine folk art & furniture
as mentioned in
More November 2004
author, beverly donofrio suggests shopping at zócalo...
zócalo for mexican folk art ~

mil gracias, beverly!

January 2003
Items seen at ZOCALO and in
collection of Rick & Debra Hall
featured in the award winning book~
Cardboard and Paper
In Mexican Folk Art
Rick & Deb Hall
and their store, ZÓCALO
From the Hall’s Collection, as seen in




Cardboard and Paper in Mexican Folk Art
Karen Cordero Reiman
Elisa Ramírez Casteñeda
Edurne Iruretagoyena Olalde
Alejandra Lopez de Silanes Vales
Editor in Chief
Elena Horz de Sotomayor
2003 por Smurfit
Cartón y Papel de México  S.A. de C.V.
ISBN  968-7193-22-0
zócalo fine folk art & furniture
as mentioned in
May 2003


zócalo curates and sponsors

the museum exhibition~
Home Altars of Mexican
The photos of DANA SALVO~
October-November 2003
Museo de Artes Populares
Pátzcuaro, Michoacán

Opening Reception for pátzcuarenses…

Friday, October 17, 2003

Artist’s Reception during Day of the Dead with

photographer, DANA SALVO~
October 30, 2003
DANA SALVO, a Guggenheim Fellow and Fullbright
scholar, is an artist living in Gloucester, Massachusetts.
Photos by DANA SALVO may also be seen in the book,
HOME ALTARS OF MEXICO, photographs by Dana Salvo,
Thames and Hudson, Ltd., London, 1997.